Atrick Designs simplified, elegant, and innovative products with great user experiences. We have the multidisciplinary skills and experience to think, design, and build across disciplines and manufacturing techniques. Work with us for a better way forward with your product.
Design a short shifter
The scope was to design a short shifter that was easy and quick to install, be reversible, and make sure it had a great feel.
Competitors were making a whole assembly that had a 2 hour install, were complex to install, and were expensive parts to make. Atrick designed a bolt piece with a 20 minute install time. It locked in place over the existing part, reduced front to back throw 33%, and kept side to side travel the same. The result was a shifter with great feel with no worry of what gear you were going to hit. Some of the other short shifters were focused on reduction numbers instead of feel and functionality. The result was the competition's offering was more expensive, more labor intensive to install, a more expensive to manufacture part, and much less shifter feel. The choice was simple.
Part is copyrighted and patent pending.
Why choose Atrick Design?
We deliver long term value with simplified, turn-key, world class designs. We have the practical hands on experience, understanding, and tools to navigate risk, simplify, and deliver designs and turn key solutions above your expectations. You won't be bogged down with flashy acronyms, false badges of achievement, empty promises, surprise costs, or blindsided by trouble areas. We're raising the bar on design, communication, and quality. Work with us to experience a better way forward.